ArtWare Corp - Projects

Oliva Shampoo

Shampoo commercials tend to focus on the look and outer beauty of the hair, which is perfectly reasonable, in this film however, we tried to focus on the inner beauty, the core idea was to add another dimension to attractiveness, not just how you look, but also how you feel about yourself, the result is this gorgeous elegant film for shampoo Oliva.

Client: Madar
Director: Ammar Alani
Producer: Osama Said
DOP: Wael Ezeldin

Year: 2023

Lets Clean: Detergent 2019

a TV Commercial for Lets Clean detergent.
once she sees spots and dirt; this mother cannot see anything else... including her family.

Client: Lets Clean - Director: Ammar Alani - Producer: Osama Said -DOP: Wael Ezzildin
2019

Lets Clean: Dishwashing 2019

TV commercial for Lets Clean dish-wash liquid.
a family having fun doing the dishes and preparing a surprise to the mother.

Client: Lets Clean - Director: Ammar Alani - Producer: Osama Said -DOP: Wael Ezzildin
2019

Pizza Restorante: The Couple

We start our perfect pizza harmony with your choice of either our Thin+Crispy crust or our thick, Classic crust that’s crispy outside and light and airy inside, from the European baking experts, Dr. Oetker. Then, we cover the dough in our signature sauce and pile on a variety of different flavor combinations - from fresh-picked vegetables, to delectable cheeses, to flavor-rich meats. Your taste buds will sing, as you sit back and enjoy the simple pleasure of time well spent with family and friends. That's what Virtuoso brings to the table!

Client: Dr. Oetker - Director: Ammar Alani - Producer: Osama Said - DP: Dory Aoun - Wael Ezzidin
2018

Delta: New Born

Launching a new brand is always a delicate process, and because there is never a second chance to make the first impression; the priority is to build an emotional connection with the public and establish the brand image for the first time, and what better analogy that the connection between a mother and her new born.
What also helped the film success is the brilliant song by our talented friend, Mr. Iyad Rimawi.

Client: Delta - Director: Ammar Alani - Producer: Osama Said - DOP: Dory Aoun -Music: Iyad Rimawi
2017

Middle East Airlines: 70 years

MEA has remained bearer of the Cedar of Lebanon to all areas of the world, but during the civil war in Lebanon the company witnessed the destruction of its fleet in Beirut airport only to rise again in the 90s.
This celebration film reflects the dramatic story of the airline company in a tiny cedar seed.

Client: Middle East Airlines - Agency: Horizon FCB - Director: Ammar Alani - DOP: Dory Aoun
Co-Produced With 3rd eye FX
2015