ArtWare Corp - Projects

Oliva Shampoo

Shampoo commercials tend to focus on the look and outer beauty of the hair, which is perfectly reasonable, in this film however, we tried to focus on the inner beauty, the core idea was to add another dimension to attractiveness, not just how you look, but also how you feel about yourself, the result is this gorgeous elegant film for shampoo Oliva.

Client: Madar
Director: Ammar Alani
Producer: Osama Said
DOP: Wael Ezeldin

Year: 2023

Noura Detergent

Madar is a very well-established company in the Middle East, we had the opportunity to relaunch their entire product line and revamp the company image through series of commercials for several brands, starting with their flagship detergent Noura, this is a simple straight forward film with the emphasis on quality, cleanness and cute family dynamics.

Client: Madar
Director: Ammar Alani
Producer: Osama Said
DOP: Wael Ezeldin
Music: Hazem Alani

Year: 2023

Persia Got Talent 2020

promotion video for the TV talent show "Persia Got Talent" on MBC Persia.
This was the perfect opportunity for us to stretch some muscles and create the entire virtual set where this funny and almost cartoon-like film, where the Persia Got Talent judges can go crazy while picking the talents to eliminate and ones to survive.

Client: MBC - Director: Jihad Abdulnasser - Producer: Mohamad Hammoud - DP: Dory Aoun - Elie Kamal
2020

Hayati Girl: One year of Joy

After the massive success of our first song introducing the new brand of Hayati Girl, here we go for the second chapter of this incredibly charming girl and her doll.

This time she remembers all the joy and the great moments she had with her favorite doll.

Client: ToyPro - Director: Ammar Alani - Producer: Osama Said - DOP: Wael Ezzildin

2020

Lets Clean: Detergent 2019

a TV Commercial for Lets Clean detergent.
once she sees spots and dirt; this mother cannot see anything else... including her family.

Client: Lets Clean - Director: Ammar Alani - Producer: Osama Said -DOP: Wael Ezzildin
2019

Lets Clean: Dishwashing 2019

TV commercial for Lets Clean dish-wash liquid.
a family having fun doing the dishes and preparing a surprise to the mother.

Client: Lets Clean - Director: Ammar Alani - Producer: Osama Said -DOP: Wael Ezzildin
2019